It is hard to imagine that it was only as recent as 1970 that Apgujeong-dong started to develop in to one of the most affluent, fashionable and "the place to be seen" areas of Seoul. If you go towards the Galleria Department Store from Apgujeong subway station, you will find a road on your right hand side. This road is referred to as the "Rodeo Drive" of Korea. Established in 1990, this road has everything one could ever possibly desire. From elegant restaurants to the Hard Rock Cafe, from Polo to Armani, this area caters to the affluent and fashionable. Although more expensive than other places, shoppers can be assured that all goods and services are of the highest international quality. Address : Apgujeong-dong, Gangnam-gu, Seoul Item : Clothing, Accessory, Cosmetics etc. Homepage : www.akj.co.kr