Insa-dong is the ideal place for visitors who want to experience the true character of Korean art, with its subtle, enduring beauty. Once you are in Insa-dong, you will immediately be drawn to the small alleys lined with numerous shops and galleries, both tiny and spacious: antique shops, Korean stationery stores, frame shops, handicraft shops, pottery and porcelain shops, bookstores and painting studios, and art supply stores. In addition, restaurants and cafes serve traditional food and teas. During her visit to Korea in 1999, and to Insa-dong in particular, Britain's Queen Elizabeth II expressed deep admiration for the hanbok, Korea's traditional dress, and for Korean pottery in particular. The Insa-dong Festival, held every October, showcases pungmulnori, or folk musical instrumental performances, and features a food court serving local cuisine from regions all across the country. Recently, a shuttle bus service linking galleries in different parts of Seoul has started running between Insa-dong and Pyeongchang-dong. Other Information: The Korean Antique Art Works Auction Company is reached at (02) 730-5510. Specialities : Antique art works Address : 2 floor, Inchang Bldg, 197-4, Gwanhun-dong, Jongno-gu, Seoul Further Info : 02-737-7890 Homepage : www.in4dong.co.kr