Opened in 1979, the Lotte's main store has grown as a symbol of Korea's modern retailer that has re-established the Korea's shopping culture. The restaurant floor, in particular, operated by Lotte Department Store for the first time in the country has brought forth not only a new shopping culture but also a remarkable changes and development in the dining-out culture. Furthermore, the Lotte's store management know-how including the interior decoration and display techniques applied to the main store lead the Korea's department store industry. The wide shopping area, abundant merchandises and convenient shopping are the pride unique to Lotte Department Store. Lotte Department Store boasts convenient access to mass-transportation that includes a well-developed subway system and spacious shopping facilities, among many others. Since the opening of its main store in Myeong-dong in 1979, four more branch stores have opened in Seoul: Jamsil, Lotte World, Yeongdeungpo, Cheongnyangni, and Gwanak. Address : Sogong-dong, Jung-gu, Seoul Tel : 82-2-771-2500 Opening Hours : 10:30-17:30 How to get there : Get off at Euljiro 1(il)-ga Stn. (Subway Line 2) Homepage : department.lotte.co.kr